This article was originally published by Communicate Middle East. Sonia John, Associate Director – Digital Transformation at Hearts & Science MENA When it comes to data, size doesn’t matter. It’s…
Beirut has been gaining traction over the years in the realm of innovation and entrepreneurship. Developments such as the Beirut Digital District are indicators of a newly emergent digital hub…
This article was originally published by Campaign Middle East. Over the past few years, I have engaged in the perilous game of making predictions for the MENA marketing and communications…
This article was originally published by Campaign Middle East. OMD MENA has promoted Wissam Najjar, its regional managing director, to the position of Chief Operating Officer. Until now, he was responsible…
This article was written by Elie Khouri and originally published by Campaign Middle East. 2018 has marked the anniversaries of several important events, including 100 years since the end of…
This article was originally published by Arab Ad. Nadim Samara has taken on the mantle of chief executive for OMD across the entire MENA region. He talks consistency of product…
This article was originally published by Campaign Middle East. The dynamic creative agency will be headed by Raouf Ketani. OMG MENA has announced the opening of the regional operation of…
In a few short years, the cookie transformed from the good guy of the Internet that delivered a more seamless experience into the bad guy that observed and reported our…
Omnicom Media Group’s data, analytics and technology consultancy Annalect has welcomed two new senior executives in the MENA region. Andreas Frangeskides has joined as Director-Marketing Solutions, while Oleksandr Cherviakov is…
This article was originally published by Gulf News. Dubai: More than $1 billion a year spent on advertising in the Middle East and North Africa is ending up in Silicon Valley.…