OMD MENA’s head of strategy, Alejandro Fischer, discusses how technology and empathy should work in parallel to uncover the true desires of your consumer. The minute we become marketers or…
Ysabella ManlangitDécembre 8, 2020
Omnicom Media Group MENA announced the appointment of Maroun Hassoun as Regional General Manager of OMD MENA. Maroun has moved from the Group’s PHD Lebanon office over to OMD to run the…
Ysabella Manlangitnovembre 30, 2020
Omnicom Media Group MENA's General Manager, E-commerce, Stefanie Cunningham offers eight tips for how your brand can elevate its online sales strategy during the most opportunistic period of the year.…
Ysabella Manlangitnovembre 2, 2020
PHD’s Chandni Varma, Director of Biddable Media, explains how the world of programmatic OOH is rapidly going to revolutionise the way brands engage with their consumers. Just as consumer behaviour…
Ysabella Manlangitoctobre 28, 2020
PHD’s SEO Lead, Ron Sarweh and Head of Strategy, Daniel Shepherd explore the complex yet mind-blowingly effective impact of an SEO strategy on building brand’s exposure online. Without revealing too…
Ysabella Manlangitoctobre 26, 2020
Ahmed Khaled, Integrated Planner at OMD Egypt, explores the competitive opportunities that lie within branded entertainment and the gaming industry in Egypt. Since the outbreak of the pandemic, smartphone ownership…
Ysabella Manlangitoctobre 25, 2020
We all know the adage about fixing your roof when the sun is shining. While recent times haven’t exactly been sunny, there is still a lot we can take from…
Ysabella Manlangitoctobre 4, 2020
We work in a complex agency landscape, increasingly populated by boutiques with a narrow focus and the promise of deep specialisation. In theory, a blended model of generalist and specialist…
Ysabella Manlangitseptembre 30, 2020
Originally published in Campaign Middle East. The Emirates has long been known as the land of dreams; people of different backgrounds and upbringing from all over the world live, visit,…
Ysabella Manlangitaoût 11, 2020
