This article was originally published by Campaign Middle East. Over the past few years, I have engaged in the perilous game of making predictions for the MENA marketing and communications…
David Wright-Spanernovembre 4, 2019
This excerpt was originally published by The Drum. Ad fraud has been a major concern for brands, ever since the ‘methbot scandal’ hit the headlines two years ago. As fraud…
David Wright-Spaneroctobre 28, 2019
This article was originally published by Infopresse and has been translated to English. For Karine Courtemanche, President of OMG Montreal & Touché!PHD, media agencies are destined to become technology partners…
David Wright-Spaneroctobre 23, 2019
OMD, PHD e FUSE sul podio alla prima edizione degli Effie Awards Italy e agli NC Digital Awards. Le nostre sigle trionfano con: Effie Awards - prima edizione italiana…
David Wright-Spaneroctobre 11, 2019
This article was originally published by Campaign Middle East. The dynamic creative agency will be headed by Raouf Ketani. OMG MENA has announced the opening of the regional operation of…
David Wright-Spaneroctobre 8, 2019
This excerpt was originally published by Adweek. This year’s winners found clever ways to resonate with the coveted youth market (we’re talking about you, Oh Henry! and Visible), channel a…
David Wright-Spaneroctobre 7, 2019
This article was originally published by Variety. Television executives have long maintained that every viewer counts. Never have they taken such a flurry of steps to make sure they can…
David Wright-Spanerseptembre 30, 2019
Le influenze e le connessioni tra mondo digitale e analogico sono sempre più frequenti e strette tanto da non riuscire più a distinguere dove inizi uno e finisca l’altro, ma…
David Wright-Spanerseptembre 30, 2019
This article was originally published by MediaPost. In the last five years, the big holding companies have invested more than $12 billion to acquire and build out their big data…
David Wright-Spanerseptembre 25, 2019
