White Paper Archives - Omnicom Media Group

White Paper

The importance of building a successful data infrastructure

Investments in data and analytics have steadily grown particularly in this region but many companies may find themselves unequipped to truly embrace data. Produced in partnership with Annalect, in this…

David Wright-SpanerJune 13, 2018

White Paper

Data-Driven Marketing White Paper

Data-driven marketing has now become the difference between precision and approximation. In other words, it is the difference between success and failure. After highlighting how to build a tech infrastructure…

Hania MattooMarch 17, 2019