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MENA

MENA

Hail to the hashtag

As the hashtag celebrates its first decade, OMD’s Eman Abu Alia reflects on its meteoric rise to prominence and how it is shaping our new digital language.If ever there was…
September 10, 2017
MENA

Now you see me, now you don’t

In his latest piece for Communicate, Omnicom Media Group MENA's CEO questions whether we're paying enough attention to viewability. With the amount of data and technology available today, marketers are…
October 2, 2017