This article was originally published by Digiday. Amazon’s advertising business may have been absent from the company’s annual shareholder letter last week, but ad revenue continues to grow quietly behind the scenes,…
Tyler JenkinsApril 23, 2018
This article was originally published by Business Wire IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Omnicom Media Group, the media services…
Tyler JenkinsApril 16, 2018
This article was originally published by Beet.TV Bitcoin isn’t the only beneficiary from blockchain, the underlying technology that powers decentralized cryptocurrencies and, potentially, a whole lot more. That same kind…
Tyler JenkinsApril 12, 2018
This article was originally published by Adweek In just two years of existence, Omnicom Media Group’s Hearts & Science has become a force in the world of media agencies, scooping…
Tyler JenkinsApril 9, 2018
This article was originally published by Campaign US Research shows brands should focus on five key areas to attract all generations. Get your Gen X, Gen Z, Boomers and Millennials confused?…
Tyler JenkinsApril 6, 2018
This article was originally published by Variety NBCUniversal said it would offer a new measure of how many people see advertising associated with its programming, no matter how it’s viewed, adding…
Tyler JenkinsApril 5, 2018
This article was originally published by Adweek. Biotech company Amgen has selected Omnicom Media Group agency Hearts & Science as its media agency of record, following a review launched in October and handled…
Tyler JenkinsMarch 21, 2018
This article was originally published by Adweek Nearly two years after consolidating its advertising business with Omnicom, McDonald’s has further expanded the relationship by choosing the holding company’s Content Collective division as its…
Tyler JenkinsMarch 12, 2018
This article was originally published by Beet.TV While it’s clear that the ratings erosion in linear television “dam has broken,” more networks offering their audience audience targeting solutions means more…
Tyler JenkinsMarch 4, 2018
