This article was originally published by Digiday. Amazon’s advertising business may have been absent from the company’s annual shareholder letter last week, but ad revenue continues to grow quietly behind the scenes,…
This article was originally published by Beet.TV Kathleen Brookbanks knows the future is mobile – she just has to hire for it. The chief operating officer of Omnicom’s two-year-old agency Hearts & Science…
This article was originally published by Business Wire IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Omnicom Media Group, the media services…
This article was originally published by Beet.TV Bitcoin isn’t the only beneficiary from blockchain, the underlying technology that powers decentralized cryptocurrencies and, potentially, a whole lot more. That same kind…
This article was originally published by Adweek In just two years of existence, Omnicom Media Group’s Hearts & Science has become a force in the world of media agencies, scooping…
This article was originally published by Campaign US Research shows brands should focus on five key areas to attract all generations. Get your Gen X, Gen Z, Boomers and Millennials confused?…
This article was originally published by Variety NBCUniversal said it would offer a new measure of how many people see advertising associated with its programming, no matter how it’s viewed, adding…
This article was originally published by Adweek. Biotech company Amgen has selected Omnicom Media Group agency Hearts & Science as its media agency of record, following a review launched in October and handled…
This article was originally published by Adweek Nearly two years after consolidating its advertising business with Omnicom, McDonald’s has further expanded the relationship by choosing the holding company’s Content Collective division as its…
This article was originally published by Beet.TV While it’s clear that the ratings erosion in linear television “dam has broken,” more networks offering their audience audience targeting solutions means more…