This article was originally published by Variety NBCUniversal said it would offer a new measure of how many people see advertising associated with its programming, no matter how it’s viewed, adding…
This article was originally published by Campaign US Research shows brands should focus on five key areas to attract all generations. Get your Gen X, Gen Z, Boomers and Millennials confused?…
This article was originally published by Business Wire IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Omnicom Media Group, the media services…
This article was originally published by Marketing Interactive. While there are those who spend their nights wondering about their position in the corporate ladder, unravelling the future of the industry is…
We believe our people are our greatest asset and are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual…
Omnicom Media Group agencies took home multiple honors at this year's Festival of Media Global Awards, including Campaign of the Year (Touché! PHD's “Data vs Car” for VIA Rail Canada)…
It’s no secret esports is booming as mainstream media companies like ESPN and Turner Broadcasting sign on—all with an eye toward reaching young men and the advertisers that would follow.…
By: Wilson Standish, Director of Innovation, Hearts & Science The holidays are that special time, when we pause to celebrate the past year, look ahead to the future, and indulge…
By: Roxane Magbanua, Senior Director, Planning, PHD UAE If Dubai was once celebrated as a “tax-free paradise" by holidaymakers who were lured by its attractive retail offering, the recent slump in…
By: Jeff Campbell, Managing Director, Southeast, Resolution Media & Darrell Jursa, Senior Vice President of Partnerships, Resolution Media It turns out that the customer personalization ideas presented in the 2002 Tom…