This article was originally published by Beet.tv, as part of their "TV Reset" series. Part One: The growing popularity of digital video is pushing linear TV platforms to innovate by…
This article was originally published by WSJ. Omnicom Media Group plans to spend $20 million on advertising in podcasts distributed by Spotify Technology SA under a deal covering the second…
This article was originally published by Beet.tv. Advertisers are pushing for greater flexibility from their media partners as effects of the coronavirus pandemic on the economy pressures them to be…
This article was originally published by Beet.tv. Until recently, the common understanding of connected TV services was that they were mostly popular with younger cord-cutters and the typical view of…
This article was originally published by Warc. In today’s current climate, there’s no denying that e-commerce is big business. Online retail is exploding in penetration and basket size as shoppers…
This article was originally published by Beet.tv. The current crisis is causing the media industry to “rethink what we do.” It is making the TV Upfront less essential versus the…
This POV was written by Mark Oster, Director, Trading Operations at OMG, with contributors Ben Hovaness, Brooke Abney, Michael Fugazzotto, Ben Lindsay, Jackson Chen, and Charles Johnson. Executive Summary: The…
This POV was written by Michael Pecci, Senior Director, Digital Activation at OMD with contributor Ben Hovaness, Managing Director, Marketplace Intelligence and Innovation at OMG. Executive Summary: COVID-19 has dramatically…
This article was originally published by Campaign Middle East. To contribute to critical relief campaigns during the COVID-19 pandemic, Omnicom Media Group MENA has joined forces with regional media owners…
This excerpt is from an article originally published by WARC. As lockdowns continues, to survive and thrive, brands need to find new ways to continue operating through digital commerce. This…