This article was originally published by Campaign UK. Omnicom Media Group and Deliveroo are the first companies to use Data Match, ITV’s new data-targeting product that allows advertisers to use…
Tyler JenkinsMarch 2, 2021
This article was published by Adweek. Whether it’s to absorb the ever-changing news or simply find distraction from increasingly stressful days, more consumers—particularly Gen Z and millennials—are reaching for their…
Tyler JenkinsFebruary 21, 2021
This article was originally published by The Wall Street Journal. TV network group OpenAP is updating its technology to let advertisers see the commercial time that is available from its…
Tyler JenkinsJanuary 11, 2021
OMG agencies had an excellent showing at this year's Festival of Media North America awards. PHD earned the coveted "Agency Network of the Year" title, just three months after being…
Tyler JenkinsDecember 4, 2020
This article was originally published by FMCG. Generally, the alcohol category has successfully ridden the wave of Covid-19, despite the closure of hospitality venues which normally account for a high…
Tyler JenkinsDecember 1, 2020
This article was originally published by Business Insider. Introducing this year's rising stars of Madison Avenue. These are early- and mid-career advertising professionals that are shaking things up at their…
Tyler JenkinsNovember 30, 2020
This article was originally published by Exchange4Media. OMG has announced the official expansion of Fuse, OMG’s market-leading sport and entertainment practice, across Asia-Pacific. Headquartered in Singapore, the Fuse team will…
Tyler JenkinsNovember 17, 2020
In honor of Hispanic Heritage Month, OMG's Latino Leadership Network (LLN) and D&I team provided employees with various opportunities to experience the richness and complexity of Latinx culture through thought-provoking…
Tyler JenkinsOctober 22, 2020
This article was originally published by Campaign Asia. Omnicom Media Group (OMG) has launched Transact, a new ecommerce arm that offers end-to-end consultancy and support for clients looking to bolster…
Tyler JenkinsOctober 6, 2020
