Gaming will soon be more than just computerised competition. It will be a channel containing all other media channels within its belly. The next generation of consumers is heading to…
Karl TerszakOctober 6, 2020
Congratulations to our agencies PHD UK, OMD UK, Manning Gottlieb OMD, Hearts & Science and DRUM on making the Media Week Awards shortlist! With an impressive 46 shortlisted entries across…
Karl TerszakAugust 26, 2020
From war drums, to the telephone, to wireless radio broadcasts, audio is the oldest communication medium on planet earth. But after podcasts and programmatic what’s next for audio technology? We…
Karl TerszakAugust 13, 2020
From war drums, to the telephone, to wireless radio broadcasts, audio is the oldest communication medium on planet earth. But after podcasts and programmatic what’s next for audio technology? We…
Karl TerszakAugust 13, 2020
5 reasons why now is a great time to return to market First came the pandemic. Then came the economic shock. As Covid-19 cases rose, borders were shut and lockdowns…
Karl TerszakJuly 28, 2020
Congratulations to Chanelle Harrigan, data strategy consultant senior manager at OMD EMEA, Vaughan King, AV manager at Hearts & Science UK and Melissa Sewgobind, brand partnerships manager at Fuse on…
Karl TerszakJuly 23, 2020
This article was originally published in Campaign. Earlier this month, much of the world’s media breathlessly reported that Omnicom had struck a $20m with Spotify in a "global strategic podcast advertising…
Karl TerszakJuly 17, 2020
Congratulations to PHD Manchester and DRUM for winning ‘Best use of content’, and to MG OMD and OMD UK on winning Highly Commended for ‘Best integrated campaign’ and ‘Best ongoing…
Karl TerszakJuly 9, 2020
This article was originally published in Campaign.Omnicom Media Group has formally launched Marketplace, its new programmatic platform, which it claims has eliminated the amount of money that disappears into the unknown…
Karl TerszakJuly 7, 2020
