PHD BrainScape highlights ways to stimulate Millenials Gamification is set to become one of the most popular ways to create engagement among consumers and employees, the 222 marketing professionals attending…
amreen ahmediOctober 28, 2013
PHD Dubai (Omnicom Media Group) has promoted group director and head of digital, Luca Allam, to the position of general manager. The appointment was made in recognition of his efforts in…
amreen ahmediFebruary 17, 2013
“It’s 11:59pm on the eve of the artificial intelligence (AI) revolution and one of the first industries to be impacted is marketing.” This was the opening statement at this year’s…
amreen ahmediFebruary 17, 2013
In her editorial contribution for Campaign Middle East’s Power Essays, PHD UAE’s (OMG) managing director Elda Choucair explains how data is transforming marketing from a cost center to a revenue…
amreen ahmediFebruary 17, 2013
Campaign Middle East sat down with PHD UAE’s managing director, Elda Choucair to discuss the agency’s unprecedented regional growth and how the UAE team has been working on building…
amreen ahmediFebruary 17, 2013
Following the success of PHD UAE’s (Omnicom Media Group) Cannes Lions seminar, which saw futurist and techno-philosopher. Jason Silva take to the stage for “Mind Trip: A complete reboot of…
amreen ahmediFebruary 17, 2013
Elda Choucair, managing director of PHD UAE (Omnicom Media Group), writes about how marketing will make Artificial Intelligence (AI) the enabler of new lifestyles. I can recall a time when the most primitive…
amreen ahmediFebruary 17, 2013
PHD UAE’s (Omnicom Media Group)Managing Director, Elda Choucair and Head of Digital, Luca Allam have featured in this month’s Gulf Marketing Review cover story which examines gamification. The article discusses…
amreen ahmediFebruary 17, 2013
Five senior employees have been promoted at PHD UAE (Omnicom Media Group) as a result of a stellar performance in 2014 and to manage its next stage of growth. Last year was…
amreen ahmediFebruary 17, 2013
